Bali, 8 June 2021 - PT Elnusa Petrofin (EPN) a subsidiary of PT Elnusa Tbk (ELSA) launches Mesari Virgin Coconut Oil product (VCO) produced by MSMEs in Antiga Village assisted by Elnusa Petrofin on Tuesday (8/6) at Karangasem Manggis Bali and attended by Elnusa Petrofin President Director Haris Syahrudin, Executive General Manager Pertamina (Persero) Marketing Operation Region (MOR) V, CD Sasongko, The Regent of Karangasem represented by Assistant III, I Gusti Gede Rincek, as well as local community leaders along with media colleagues.
The launching of the Mesari VCO product is the culmination of a series of sustainable Corporate Social Responsibility (CSR) programs in the form of making Virgin Coconut Oil (VCO) for fostered residents in Antiga Village, Karangasem Regency, Bali which has been started since the end of 2019.
Departing from the natural potential of Antiga Village which is rich in coconut trees that produce superior quality coconuts, the Elnusa Petrofin CSR Team together with the local village Permekel (BUMDES) jointly explore the potential that can be utilized to help residents increase independence that can support their quality of life. especially economically through Micro, Small and Medium Enterprises (MSMEs).
After going through several joint studies, it was agreed to make and produce Virgin Coconut Oil which is fully supported by Elnusa Petrofin starting from the stage of socialization and debriefing about the potential of VCO in health and economy, training in making VCO in theory and practice by cooperating with experienced practitioners, providing assistance with grating machines and coconut squeezing machines, product marketing training, initial capital support, product naming, product distribution licensing to product launches that take place today.
This Mesari Virgin Coconut Oil product is sold in 1 bottle size with a capacity of 250 ml and is expected to be able to compete in the market so that it can prosper the craftsmen and the Antiga community.
Haris Syahrudin President Director of PT Elnusa Petrofin said "We have a mission wherever we operate we always try to provide benefits to the community". "We also thank all parties, especially the local government who have helped facilitate this CSR activity from beginning to end." concluded Haris
While the Executive General Manager of PT Pertamina (Persero) MOR V, CD Sasongko expressed his gratitude to PT Elnusa Petrofin for having initiating good cooperation with the community around the operating area in Manggis Karangasem Bali through VCO MESARI CSR, his party also hopes that this product can be accepted by the community. “We will also try to support this product so that it can compete in the community so that the people who produce it can also receive the benefits.
On behalf of the people of Antiga Village, we would like to thank PT Elnusa Petrofin who has helped maximize the potential of our village, namely superior quality coconut which is processed into Premium Virgin Coconut Oil (VCO), we hope that Elnusa Petrofin will continue to provide assistance and development of this product in the future.
In his remarks the Regent of Karangasem, represented by I Gusti Gede Rincek (Assistant III of the Regent of Karangasem) expressed his appreciation for the launch of the MESARI VCO product under the guidance of CSR Elnusa Petrofin and the efforts of Elnusa Petrofin which continue to provide value and empower the community, especially in Antiga Village through a sustainable CSR program. "Hopefully this positive CSR activity is expected to increase the independence of the community," concluded I Gusti Gede.